Annual Tourism Industry Brochure Exchange May 18, 2016
Fly Creek, NY – On Wednesday, May 18th, the Regional Tourism Industry will gather at the Fly Creek Cider Mill & Orchard the Annual Regional Tourism Industry Brochure Exchange.
Starting at 5:00 PM, Tourism Industry members such as accommodation providers, restaurants, attractions and museums will check-in, park their cars, open their trunks, share printed promotional material and promote their organizations.
“This is the best free networking opportunity for restaurants, attractions and hotels to gather area information for distribution at their properties,” says Bill Michaels, owner of the Mill. “Additionally registered attendees will get a better idea of what is available for visitors to experience as many use the exchange to showcase their properties.”
Tourism businesses and organizations from Herkimer, Oneida, Otsego, Schoharie and Chenango Counties are invited to participate in the exchange. Bill says, “Visitors are not concerned with county lines, working collectively to promote one other best serves the visitor and the region’s tourism organizations.”
Following the event a special reception showcasing the Mill’s recent renovation along with food and wine from local wineries.
Pre-registration is required through Bill@FlyCreekCiderMill.com or by calling 607-547-9692 x111.
This Tourism Marketing event is sponsored by Erie Canal Cruises, Gems Along the Mohawk and the Fly Creek Cider Mill & Orchard and supported though the Central New York Tourism Region, County Tourism Programs and Chambers of Commerce.
This tourism industry marketing and networking opportunity is free! Interested members of the media are also welcome and encouraged to register. See you there!
FAQ’s about a Brochure Exchange!
Q: What is a brochure exchange?
A: A brochure exchange is an opportunity for area tourism business to exchange, collect and distribute their printed promotional materials among each other and learn more about what products, programming and promotions are schedule for the busy summer season.
Q: How do we do it?
A: Participants gather in the parking lot at Gems Along the Mohawk, open their trunks, and share their brochures, menus, maps and MORE! Many exchangers create a “mini showcase” of their business such as menu samplings, complimentary tickets, wine & beer tastings & give-aways. Be creative and have fun in creating your displays!
Q: Who comes?
A: Lodging Providers, Attractions, Chambers & Restaurants from throughout the Central NY Region.
Q: Is this only for managers or owners?
A: NO! This is a valuable tool to educate and inform your front-line people about all the opportunities available for your guests or clients to enjoy during their visit.
Q: I don’t have a brochure?
A: You don’t need a brochure. This is a chance for properties to collect information to share with their guests or clients to make their visit more enjoyable.
Q: I don’t distribute brochures!
A: Doesn’t matter! It is still an opportunity for you to meet your fellow tourism industry members and promote your operation and network!
Q: What’s in it for me?
A: FREE Marketing Distribution, FREE Networking Opportunities, FREE Business Development Opportunities, FREE venue to show off your business, FREE cruise and FREE dinner!
Place: Gems Along the Mohawk, 800 Mohawk Street in Herkimer, NY, 13350
Date: Wednesday, May 13, 2015 Rain or Shine
Time: 5:00 PM Brochure Exchange followed by cruise, dinner, dessert and networking. Registration is required.