Tourism Industry Brochure Exchange Wednesday, May 14 Wednesday, May 13, 2015
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BROCHURES, brochures, brochures
Trunks open for exchanging
What a display
Promote your business
Network with other tourism folks
Dinner Cruise aboard the Lil Diamond III
Annual Tourism Industry Brochure Exchange May 13th

Gems Along the Mohawk, Herkimer, NY – On Wednesday, May 13th, the regional Tourism Industry will gather at Gems Along the Mohawk in Herkimer to participate in the Annual Regional Tourism Industry Brochure Exchange.  Gems is a new venue this year having previously been held at the Fly Creek Cider Mill & Orchard. Starting at 5:00 PM tourism industry members such as accommodation providers, restaurants, attractions and museums are encouraged to register for the exchange and park their cars, open their trunks and share their printed promotional material with one another.  “This is the best networking opportunity for restaurants, attractions and hotels to secure brochures for display in their facilities at no cost to the registered participants,” says Captain Jerry Gertz, owner of Erie Canal Cruises.  “Additionally attendees will get a better idea of what is available for visitors to experience in our region as many use the exchange to showcase their properties.” 
Tourism businesses and organizations from Herkimer, Oneida, Otsego, Schoharie and Chenango Counties are invited to participate in the exchange. Captain Gertz says, “Visitors to our region are not concerned with county lines, working collectively to promote each other is in the interest of the entire region.”
The event begins at 5:00 PM, and following the exchange, Erie Canal Cruises will offer a complimentary dinner cruise for registered participants aboard Lil’ Diamond III.  The Italian buffet dinner is compliments of the Waterfront Grille and accompanied by beverages from regional producers.  Registration for the Exchange is unlimited.  Due to occupancy restrictions, registration for the dinner cruise will be limited to the first 80 industry members with a maximum of two per member. Registrants will receive tickets to the cruise and dinner at the brochure exchange.  Any open seats will be filled the day of the event.
This tourism industry marketing and networking opportunity is free. Interested members of the media are also welcome and encouraged to register.  Registration is required through an email to, or by calling 315-866-5989.
Gems Along the Mohawk is located at 800 Mohawk Street in Herkimer, NY, 13350, directly across from NY Thruway (I-90) Exit 30.
FAQ’s about a Brochure Exchange!
Q: What is a brochure exchange? 
A: A brochure exchange is an opportunity for area tourism business to exchange, collect and distribute their printed promotional materials among each other and learn more about what products, programming and promotions are schedule for the busy summer season.
Q: How do we do it?
A: Participants gather in the parking lot at Gems Along the Mohawk, open their trunks, and share their brochures, menus, maps and MORE!  Many exchangers create a “mini showcase” of their business such as menu samplings, complimentary tickets, wine & beer tastings & give-aways.  Be creative and have fun in creating your displays!
Q: Who comes?
A: Lodging Providers, Attractions, Chambers & Restaurants from throughout the Central NY Region. 
Q: Is this only for managers or owners?
A: NO!  This is a valuable tool to educate and inform your front-line people about all the opportunities available for your guests or clients to enjoy during their visit.
Q: I don’t have a brochure?
A: You don’t need a brochure.  This is a chance for properties to collect information to share with their guests or clients to make their visit more enjoyable.
Q: I don’t distribute brochures!
A: Doesn’t matter!  It is still an opportunity for you to meet your fellow tourism industry members and promote your operation and network!
Q: What’s in it for me? 
A: FREE Marketing Distribution, FREE Networking Opportunities, FREE Business Development Opportunities, FREE venue to show off your business, FREE cruise and FREE dinner!
Place: Gems Along the Mohawk, 800 Mohawk Street in Herkimer, NY, 13350
Date: Wednesday, May 14, 2014 Rain or Shine
Time: 5:00 PM Brochure Exchange followed by cruise, dinner, dessert and networking. Registration is required.

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