Tourism Industry Brochure Exchange May 16th
Fly Creek, NY – On Thursday, May 16, the regional Tourism Industry will gather at the Fly Creek Cider Mill & Orchard to participate in a brochure exchange followed by a networking dinner. Starting at 5:00 pm accommodation providers, restaurants, attractions and museums are encouraged to park their cars, open their trunks and share their printed promotional material with one another. “This is a fun networking opportunity for restaurants and attractions to secure brochures for display in their facilities and to deliver printed materials to accommodations providers not serviced by paid distribution and vice versa,” says Bill Michaels, co-owner of the Mill. “Attendees will garner a greater knowledge of what is available for visitors to explore in our region which provides an enhanced visitor experience.”
Cooperstown/Otsego County Tourism Director, Deb Taylor, will participate in the exchange informing participants of the County’s marketing program and how they can participate for maximum impact. “Our industry is highly competitive and we are competing with popular destinations throughout the northeast. This brochure exchange will help to promote our industry’s core mission of hospitality by exposing visitors to the abundance of diverse experiences in our region while extending stays and promoting return visits,” says Taylor. “This is an opportunity for businesses to send their front-line team to one location to learn more about what our area has to offer. Operators will be available to answer questions and discuss with attendees what they can offer visitors to our area.”
After the exchange the Mill will offer tours and a complimentary tasting of its Snack Barn and Bakery Menu and Farm Winery products. “I hope people leave full of fun food experiences and a greater knowledge of what our area can offer visitors this summer,” says Bill.
This tourism industry marketing and networking opportunity is free. Interested members of the public and media are also welcome and encouraged to attend. To register attendance RSVP the Mill via e-mail at email@example.com.
The Fly Creek Cider Mill is located three miles from the Village of Cooperstown and 24 mile south of Herkimer. For more information and directions visit the Mill’s website under the events section at www.flycreekcidermill.com.
FAQ’s about a Brochure Exchange!
Q: What is a brochure exchange?
A: A brochure exchange is an opportunity for area tourism business to exchange, collect and distribute their printed promotional materials among each other and learn more about what products, programming and promotions are schedule for the busy summer season.
Q: How do we do it?
A: Participants gather in the large parking lot across from the Mill, open their trunks and share their brochures, menus, maps and MORE! Many exchangers create a “mini showcase” of their business such as menu samplings, complimentary tickets, wine & beer tastings & give-aways. Be creative and have fun in creating your displays!
Q: Who comes?
A: Lodging Providers, Attractions, Chambers & Restaurants from throughout the Central NY Region.
Q: Is this only for managers or owners?
A: NO! This is a valuable tool to educate and inform your front-line people about all the opportunities available for your guests or clients to enjoy during their visit.
Q: I don’t have a brochure?
A: You don’t need a brochure. This is a chance for properties to collect information to share with their guests or clients to make their visit more enjoyable.
Q: I don’t distribute brochures!
A: Doesn’t matter! It is still an opportunity for you to meet your fellow tourism industry members and promote your operation and network!
Q: What’s in it for me?
A: FREE Marketing Distribution, FREE Networking Opportunities, FREE Business Development Opportunities, FREE venue to show off your business, FREE dinner, FREE Dessert, FREE Beverages and of course plenty of FREE PARKING!!!
Place: Fly Creek Cider Mill & Orchard
Date: Thursday, May 16, 2013 Rain or Shine
Time: 5:00 PM Brochure Exchange followed by dinner, dessert and networking ALL FREE!!!