On Wednesday, May 15th, the Regional Tourism Industry will gather at Red Shed Brewery in Cooperstown, NY for the Annual Regional Tourism Industry Brochure Exchange.
For one hour, starting at 5:00, Tourism Industry members including accommodation providers, restaurants, attractions and museums will check-in, park their cars, open their trunks to share printed promotional material.
“This is the best free networking opportunity for all lodging providers, restaurants and attractions to gather area information for distribution at their properties,” says Bill Michaels, owner of the Fly Creek Cider Mill & Orchard. “I attend annually to distribute printed brochures, meet fellow industry members and gather information for distribution at the Mill and to see what is new this season.”
Tourism businesses and organizations from Herkimer, Oneida, Otsego, Schoharie and Chenango Counties are invited to participate in the exchange. Attendees are encourage to bring displays to further showcase their properties at the exchange.
“This annual event is a wonderful, invigorating way to kick off the tourism season, exchange tourism brochures with partners throughout the region and – just as importantly – network with tourism colleagues – to further promote one another during the 2019 season,” says Cassandra Harrington, Executive Director, Otsego County Tourism Program.
Following the exchange a beer tasting and food pairing will held in the Brewery's Tap Room. On-Line, pre-registration is required.
This Tourism Marketing event is sponsored by Red Shed Brewery and the Fly Creek Cider Mill & Orchard and supported though the Central New York Tourism Region, County Tourism Programs and Chambers of Commerce.
This tourism industry marketing and networking opportunity is free! Interested members of the media are also welcome and encouraged to register. See you there!
Place: Red Shed Brewery | 709 County Highway 33, Cooperstown, NY 13326
Date: Wednesday, May 15, 2019 Rain or Shine
Time: 5:00 – 6:00 Brochure Exchange followed by a beer tasting pared with food in the Brewery's Taproom.
Registration is required.
FAQ’s about a Brochure Exchange!
Q: What is a brochure exchange?
A: A brochure exchange is an opportunity for area tourism business to exchange, collect and distribute their printed promotional materials among each other and learn more about what products, programming and promotions are schedule for the busy summer season.
Q: How do we do it?
A: For the first hour participants gather at Red Shed Brewery, open their trunks, and share their brochures, menus, maps and MORE! Many exchangers create a “mini showcase” of their business such as menu samplings, complimentary tickets, wine & beer tastings & give-ways. Be creative and have fun in creating your displays!
Q: Who comes?
A: Lodging Providers, Attractions, Chambers & Restaurants from throughout the Central NY Region.
Q: Is this only for managers or owners?
A: Definitely NOT! This is a valuable tool to educate and inform your front-line people about all the opportunities available for your guests or clients to enjoy during their visit.
Q: I don’t have a brochure?
A: You don’t need a brochure. This is a chance for properties to collect information to share with their guests or clients to make their visit more enjoyable.
Q: I don’t distribute other organization’s brochures!
A: Doesn’t matter! It is still an opportunity for you to meet your fellow tourism industry members and promote your operation and network!
Q: Why do I need to register in advance?
A: So we know who is coming and plan for the amount of free food and wine!
Q: What’s in it for me?
A: FREE Marketing Distribution, FREE Networking Opportunities, FREE Business Development Opportunities, FREE venue to show off your business, FREE snacks and drinks, oh, and plenty of FREE PARKING!
On-Line - registration preferred.
Red Shed Brewery, 607-282-4380, firstname.lastname@example.org